The key to successful public relations is to build a relationship of acceptance and trust with your target audience, only then will the market be receptive to your products or services. If you are mistrusted as an organisation, your public credibility will plummet and your reputation will be in the gutters. Lying and exaggerating will only make you look bad when you cannot deliver on what you promise.

Blog: It is unlikely that you will get a positive response by directly blogging about your services and products. Selling yourself too directly is a turn off rather than a turn on. However, companies are finding success from courting popular bloggers, sending them samples and inviting them to launch parties in return for an endorsement. By gaining the support of popular bloggers, your company can reach a growing market that is taking over traditional forms of media.

Do not point the finger: No one likes a know all. And Britain is a sucker for the underdog. So pointing out the mistakes of your competitors just to launch your own product will not win you any supporters. Public relations is all about positivity. If you have to make someone else look bad so that you look good, change your tactics. Focus on the positive aspects and features of your product, what is unique about it? Good quality? Value for money? This strategy will build up your reputation with your audience whereas attacking your competitors will only damage it.

Get people talking about you. We learn about the majority of new products and services not through adverts on the TV or in newspapers, from the internet or on the radio, but through word of mouth. A catchy phrase or the use of a well known song can get people talking, and when a friend recommends a product to us, we will give it more credibility than if a stranger on the TV says we should buy it.

Be sociable. The rise of social networking sites has been immense with everyone and their grandmother signing up to the social networking phenomena! The most popular social networking sites have over 200 million members with half of those members logging on at least once a day. A huge percentage of internet users have a membership to one or more social networking sites and they are proving a successful way to target potential customers. Creating a positive profile of your organisation and keeping your followers up to date with promotions and new products is a tried and tested public relations activity.

Maintain good relations. Successful public relations campaigns do not start and end with the launch of a product. If your initial campaign was successful and your products or services were bought your next main aim should be to retain those customers as loyal buyers for the future. Take advantage of direct and email marketing, reminding consumers of your business and keeping them with exclusive offers and promotions. Making sure you do not lose a customer after the first sale is the sign of successful public relations.