Direct marketing is the most dynamic solution in the marketing, advertising, and promotion area today. Organizations in every industry are turning to direct mail, personalized interactive media, telemarketing, direct response advertising, and other kinds of direct marketing to achieve their goals. In 2005, companies spent more than $161 billion on direct marketing in the United States.

Direct marketing involves adopting strategies that help a company and its products/services find a larger customer base, which would not be possible by mere word of mouth. Sending out brochures, postcards or emails to specific customer groups, placing inserts in dailies and magazines in order to promote your products or services and to get more hits on your website, are examples of direct marketing tools. Through direct marketing, companies with a specific customer base in mind can send out literature directly to a list of prescreened people.