How many times did you wish you had a handy calendar to check what the date was? Use that question to your advantage in your next marketing and promotional campaign. Calendar magnets are a great way to stay in front of your clients and prospects and ahead of your competitors. Calendar magnets are a cost effective yet important tool in your arsenal because your information (and photo!) will be front and center in the most widely used room in the house – the kitchen right on the refrigerator, ready to start building relationships.

This promotional and eye-catching magnet will be easily accessible to all your clients (current and former) and will be used a handy reminder for any future referrals or current business-related questions your clients may have. More visible and effective than typical business cards, calendar magnets can be used to build brand recognition as well as showcase your contact information showing your customers that you are easily accessible for any important matters. Moreover, calendar magnets can be easily customized for any industry you represent –insurance, financial, real estate, home healthcare or even a school.

Not only is the magnetic calendar easily designed and personalized but you can also even highlight the important dates you think are important. For example, local school districts and universities can have a customized school calendar highlighting the important dates within the academic year, accounting firms can make sure that no one forgets tax day or bank holidays, churches, temples and synagogues can make sure everyone knows the important religious days throughout the year – just use your imagination. Long-lasting and durable calendar magnets can be an important promotional or informational tool for any campaign.

Advertising a product can be a daunting task, but if you take some basic steps and decide which method (or methods) you’ll use, things will become a lot more simpler. Take some of these ideas for example. There are many more, but this is a good start.

1. There is a competition. This is a great way to collect customer contact information for marketing in the future. This is often referred a continuity program and it enables you to contact prospects over and over again, even on auto pilot. This is one of the major marketing techniques used by Internet marketers these days to deliver information products. It’s useful, cheap and effective because you can set the type of system on auto pilot.

2. Newspaper. Placing advertisements for your product in the newspaper can be a very effective way to market and let the community that you’ve got something to sell. Classified ads are a great way to get exposure. They’re cheap and they are very targeted but most often used to advertise small private sales, and not large companies.

3. Radio. If you’ve just launched product or company it’s a great way to get exposure. Advertising by radio has been proven to have very high conversion rates and also great exposure. Lots of people listen to the radio during their drive to work. This is more expensive, but it’s very effective for big jobs.

4. Television. Similar to radio, the market is huge. Picking the time to display your commercial is key to it’s effectiveness. But this can be expensive unless you choose a public channel or late night advertising. Test your market first before spending loads of money on your TV marketing.

5. Direct mail. Some people focus exclusively on direct mail marketing. If you’ve got the knack for it, this is a great way to make some good cash! Copyrighting and market testing are the keys to this approach.

6. Internet (web page). Almost an essential component to any marketing campaign. Get a website so people have more ways to get in touch with you to buy.

7. Internet (Social Networking). Getting a large network of potential customers and friends is a great way to get exposure and become recognised as an expert in your field. A great strategy!

8. Word of mouth. Article writing can be used to market your products, and if you’re great at writing articles some of them might be picked up by some big publishers and go viral! This means big traffic and lots more sales from your site.

9. Partnerships. Partner with others who have large lists to market. This gives you the power to get started, or build relationships with more and more clients.

10. Billboards. Great for brand awareness if you’ve already got a great product. Get your name up in lights, or get your product recognised quickly using billboards in common areas.

Do some research yourself to find out what marketing method works best for your market and your product. Experiment and you’ll get more effective results.