There are now so many Newspapers, Television and Radio, that companies do not know which ones to advertise in. Furthermore, there are hundreds more options when one looks online. Ultimately, this means that the golden rule of the advertising, to get your message in front of your target audience, is so difficult to achieve because instead of reading 5 magazines and watching 2 television stations, they are watching hundreds, as well as following hundreds of blogs, ezines and Twitter Tweets.

This is why companies are investing more and more on physical advertising products, because they know that through these they will definitely get their brand name in front of their target market.

Here are five of the most popular promotional merchandise items that companies tend to use:

T-Shirts: These are very economical to produce and have a large space upon which to advertise. More importantly, when these T-Shirts are worn, other people see your marketing message and creating a buzz by doing so.

Pens: These are one of the most common methods because they are easy to produce, cost only a few pence per unit and people are always willing to take them and reuse them.

Mouse Mats: This is the best way to get onto someone’s desktop. By having your mouse mat on your target customer’s desk, imagine how many times per day your marketing message will be reinforced in their minds.

Calendars: These are very popular because they cost little to make and, if used, will be used for a full year. Once again, how many times in a year do people look at their calendars and how often will they see your marketing message?

Oyster Card Holders: These are very popular because they are relatively new and, ultimately, not many companies are using this marketing method. Therefore, this gives you a better chance to get into the pockets of your customers before your competitors do.