Selling products and/or services through the mail is a $59 billion industry. It’s estimated that sales will grow by 6% each year. Direct mail is the largest single advertising medium, surpassing the combined expenditures on TV networks, spot TV advertising, cable and syndicated TV.

I know it sounds bit intimidating, especially for a beginner like I was 4 years ago. Millions of people from all walks of life, and in all parts of the world are “into” direct mail business, thank to the advent online auction sites and social networking. Some of them are grossing in the millions, others are chalking up sales figures of several hundred per month, and there are others who only give it a quick try, make a few dollars and drop out.

Making money by selling products and/or services appeals to almost everybody with desire to get rich. Starting a direct mail business, generally, it doesn’t require complicated equipment, a lot of start-up capital, or an expensive office. Direct Mail is a kind of business that can be run by anyone from the comfort of his or her own home.

But, to be successful at direct mail does require some specialized skills. One must have an understanding of advertising, copy writing, the direct mail process, the needs of their customers, and where to find quality leads. Once the business owner understands what people buy, why they buy, where they buy… the owner has a plan for success.

Where does someone develop these skills if you a a beginner? I started out just like that just four years ago and I know make $1,000′s a month in extra revenue. I am going to let in on my little secret. I found someone who was really successful in direct mail and begged him to mentor me. I was lucky, for small fee he agreed to teach me and guide me as I grow my business, the best investment I ever made.

Well, If you’re a beginner a direct mail I have one word of advice. Find a mentor and develop your skills.

India’s economic prosperity and maturity has also helped to shape the world of advertising agencies in India, enabling the latter to reach global standards. Advertising has become serious and big business in India, with its worth being estimated at Rs. 13,200-crore, by those in the know. This can only mean one thing that apart from the quality of work, the volume of work too has gone up. A decade back it was still a fledgling industry, with a colonial hang up. Today it has transformed itself into a thoroughbred performer, doing great work both in India and abroad and winning accolades. A prominent globalization has been observed in the operation of the Indian advertising industry as it has learnt to speak in different languages, be it urban rural and even global.

The advertising industry in India has gone through a sea change with the inception of various divisions under it to boost its productivity and progress, such as creative department, media planning, direct marketing, public relations, and so on. With blooming markets and an ever-deepening pocket of the Indian consumer, revenues for ad-spends are touching new highs as advertising agencies in India continue their triumphant march towards creating new Indian sensibilities.

Technological advancements in the last decade or so have enabled the common man to consume the media of their choice at their convenience and time. This blurring of lines between TV, Internet, mobile phones and other devices has increased media fragmentation and has led to paradigm shifts within the industry. In this part-real-part-virtual world, Advertising And Marketing Services in India are trying to marry the age-old traditions of storytelling and brand experience to the new-age reality of consumer control. Agencies are creating, sharing and managing stories and brand experiences in a manner that involves and engages, rather than interrupts or alienates.

All most all Marketing And Advertising agencies in India believe in the concept of 360 degree branding. The services provided by most of these agencies include advertisement for TV, print ads, creating web sites, working on web banners, email marketing, direct marketing, telemarketing, radio promotions, outdoor promotions, tracking retail visibility and communications, designing inputs on packaging, rural communications and PR. It is safe to say that at present a single ad agency provides a host of services from content creation, developing the artwork to radio jingles to monitoring the effectiveness of the advertisements and even inventing new idioms and language to relate to consumers of all pocket shapes and sizes. For more information on Advertising Agencies in India please visit our website www.exchange4media.com